I don’t do drama. I don’t do hyperbole.  There are plenty of other outfits that do that. Don’t get me wrong. Rabid beliefs about the creative process run deep within my nerdy soul.  I just don’t profess to know it all. 

I’ve been a part of organizations that pride themselves in talking down to clients. Belittling their ideas. Marginalizing their concerns. Like the line from that classic CCR tune, “It ain’t me.” I bear no stone tablets etched with creative commandments from on high. I believe in listening. Collaboration rocks. And I’ll never pretend to know more about your product, service, customers and benefits than you do.