Let’s boost your open rates and get your voice heard.

Email marketing is about building trust and rapport with your audience. Makes you wonder what some outfits are thinking with the dreck they unleash on inboxes every single day. And the epic battle between spammers and junk mail filters is a billion dollar cat and mouse game that grows bigger by the millisecond.

Caught in the middle is you. The legitimate business owner with a compelling story to tell. Getting your emails through the electronic guillotine without your  headers being lopped off with the diet quacks and enhancement pill pushers is tough.

To avoid the agony of delete, MDR2 relys on several bedrock email copywriting principles :

• Kick-butt subject lines. The most important part of the email. If your audience yawning at this point, the rest of your email is in big trouble. Will an irresistible subject line get opened every time? Sadly, no. But not having one will certainly decrease your open rates.
• Empathy. You know what drives your audience. Let them know you know this. Their concerns. Hopes. Dreams. 
• Personality. Email is more personal than your website. Your message will be sharing an inbox with notes from friends and relatives. Your subject line and body copy should be friendly, sincere and cheese-free*

*Note: Avoiding “cheese” can be tough when an obvious pun is screaming at you like an enraged Alec Baldwin. We understand.

In every email we write, MDR2 will:

• Push the benefits of your product or service.
• Offer to solve a problem.
• Stoke curiosity with an interesting fact or question.
• Personalize your subject lines with the receiver’s name (if a database is available).
• Stick to the facts and avoid the cleverness trap. Remember, trust is hard to come by. Once lost, it’s nearly impossible to regain.
• Point to multiple, easy-to-follow calls-to-action.

An on-point email is a relationship builder like no other. People would rather read an email than sit in front of a prattling salesman. That’s why MDR2 will give you the voice of a trusted friend with the ultimate solution for a burning issue in your customer’s lives.

Contact Michael for a Quote!

Need an advertising copywriter, brochure copywriter, web copywriter, or SEO copywriter? Call Michael at 215-779-6543 or email michael@mdr2.net. Or you could use this dandy form.