Keeping brochures out of the circular file in the YouTube era.

In an age where nanosecond bounces from webpage to webpage are the norm, a print brochure has a tough job. It must capture your audience, discuss your product or service succinctly and get the reader to buy-in. All without a refresh button.

At MDR2, I prefer brochure copywriting to:

• Talk solutions. WIIFM isn’t a radio station. It’s “What’s in it for me?” As in, the reason why your audience should give you a second glance.  With our copywriting, your targets will grasp benefits of choosing your business over your competitors.
• Convey empathy. Your audience has a need. You have the solution. The space inbetween is where you’ll show customers that you “get” their challenges. Undertstand their concerns.
• Back it up. The old saying goes: “Trust, but verify.” All the good copy in the world means nothing if you can’t deliver on your benefits. We’ll ask you for pertinent data to add validity to your brochures. If you can’t put up, your audience will tell you to shut up.

Contact Michael for a Quote!

Need an advertising copywriter, brochure copywriter, web copywriter, or SEO copywriter? Call Michael at 215-779-6543 or email michael@mdr2.net. Or you could use this dandy form.